• Billboards have popped up all over Kassel, Germany, asking K+S to drop saltworks
  • The ‘postcard’ billboard shows iconic Exmouth Gulf animals – a dugong and a turtle –
    asking K+S to stop plans to damage their home

Protect Ningaloo has taken the fight to save Exmouth Gulf – Ningaloo’s nursery – from
industrialisation to the doorstep of the German-based multinational that’s planning a huge
saltworks over nationally listed wetlands on the shores of the Western Australian gulf.
Billboards opposing the development have appeared all over the German city of Kassel,
headquarters for K+S, the corporation behind the project. K+S is seeking environmental approval
to develop the saltworks that would cover about 210 square kilometres and require extensive land
clearing and construction. That’s an area about 52 times the size of Perth’s Kings Park or nearly
12,000 MCG ovals.

The billboards feature a postcard saying “Greetings from Australia” with a post-it note attached
urging K+S to stop its plans for the massive saltworks in Exmouth Gulf-Ningaloo before it damages
this special place forever. (See image)

Australian Marine Conservation Society Protect Ningaloo Campaign Director Paul Gamblin says
the billboard campaign aims to persuade K+S executives to be responsible global citizens and
reconsider the project because of the damage it would cause to an area of outstanding
conservation value. Exmouth Gulf is a vital part of the nearby Ningaloo Reef ecosystem, with
UNESCO recommending Exmouth Gulf be considered for inclusion in the World Heritage-listed
Ningaloo Coast.

“K+S needs to understand that Ningaloo-Exmouth Gulf is loved by people all over the world,
including many German tourists, who have been visiting it for decades,” Mr Gamblin said. “We call
on K+S executives to do the right thing and show what it means to be a responsible global citizen
in 2024.

“We want the executive and employees of K+S in Kassel to understand the deep concern in
Australia for this massive industrial project and for K+S to not proceed any further with it.
“More than 15,000 people have already emailed WA Environment Minister Reece Whitby saying
they are opposed to K+S’s proposal. Another 14,000 people have emailed Federal Environment
Minister Tanya Plibersek calling for Exmouth Gulf to be granted National Heritage protection.
Controversy is building around this proposal and it’s important for K+S leadership in Germany to
be accountable.”

The WA Government has committed to strengthening environmental protection for Exmouth Gulf,
including a marine park adjacent to the proposed saltworks, and it is hoped this prospect will also
deter K+S from proceeding with the project.